Customer Journey 2.0: Ideals, Realities and Challenges 

On June 26, 2024, the Swiss Financial Innovation Desk (FIND) held a workshop with 30 experts to discuss the ideal customer journey in a modern Swiss financial ecosystem. 

How can technology improve the customer experience, meet someone's financial needs, and make the consumer’s life better? What are the building blocks for a Customer Journey 2.0 and how can we set them in place? 

Over the next few months, FIND will share its gained market insights, analyse them in depth and follow up on the actionable recommendations jointly identified by the workshop participants. 

Take Aways from the workshop can be discovered in the linked PDF below.